Top 5 Social Networking Apps on iOS in New Zealand, Q1 2025

In the first quarter of 2025, the social networking landscape on iOS in New Zealand showed varied performance across the top five apps, as revealed by data from Sensor Tower. Here's a closer look at their trends:

Threads experienced fluctuating weekly downloads, starting at approximately 8K and peaking in early January at 8.6K. The app saw a decline in weekly active users from around 270K to 260K by the end of March.

WhatsApp Messenger maintained a steady download rate, peaking at 5.2K in late January. Weekly active users showed a consistent increase, reaching about 1.5M by the quarter's end.

Facebook saw a gradual decline in downloads, starting at 4.1K and decreasing to 2.2K by March. However, its weekly revenue remained stable, peaking at $4.1K mid-March. Active users hovered around 750K throughout the quarter.

Messenger had a consistent revenue stream, with minor fluctuations, and downloads decreasing from 3.5K to 2K. Active users increased slightly, ending the quarter at around 960K.

小红书 – 你的生活兴趣社区 reported a significant spike in downloads mid-January at 21.5K, followed by a sharp decline. Revenue peaked at $1.7K in March, while active users decreased from 22K to 11K.

For more detailed insights and data, visit Sensor Tower.